Even before the pandemic, companies started to stir towards digital content for promotion. Giving these digital actions tons of power over sales, consumer perception, and overall brand equity.
And you might wonder; why am I saying that design is essential if all these actions sound like marketing? Because marketing strategies for digital content depend 50% on design — in other words, if you have great design and a solid marketing strategy, your brand will thrive online.
Good design helps your brand's online presence
80% of all the digital platforms that we have available prioritize designed images over written content. The younger generations establish the course of digital platforms, by having channels like Tiktok and Instagram blow up in months is easy to say that now more than ever design is your presentation card. People active in almost every platform will be exposed to your images first even before your brand's name.
Good design helps attract attention to your marketing materials and enhances the message's quality. If you establish a brand identity, look and feel, it affects your clients' psychological state in which you can mold their attitude towards your brand — sounds a little crazy but is all about color theory, shapes, and messaging.
With so many brands competing for attention online, you need to differentiate yourself from the crowd; Having an exceptional design helps you achieve that. Besides promoting your competitive advantage design is a great tool to set you apart from your competitors.
Design = conversions. Yeah, that's right; as we mentioned before, design affects marketing efforts. Using the correct design influences more conversions and attracts customers, overall improving your ROI.
Now that you understand why, for a company living in 2021, design is vital.
Here's some of our recent work. StudioMX, 2021 — Branding and website.
Here are some considerations you must take to achieve better results
Seek expert advice. Imagine that your brand is a car. Would you take your vehicle to a doctor if you get a flat tire? Obviously, no. It is the same with design, don't search for people who are not experts because they might not have the knowledge and tools to make it properly and, most important, successfully.
Good design is not made overnight. This might be an obvious tip, but sometimes we get excited and want a full brand makeover in one day, but the design is based on decisions, and they should be made with research and planning. Many considerations go into a design like targeted research, trends, color theory, and more, so be patient and trust the designer.
The design should satisfy your client. Design is not an egoist tool. It should reach your target audience's aesthetic expectations to help them understand your visual message; it shouldn't be subject to your own aesthetic or taste — especially if you are not like the ideal client. This is why hiring a designer or team who understands your target with research is so important.
Now you know why design is vital for a business but let me tell you about our journey with design.
Since the beginning, Odin Labs was planned to be the agency where other businesses could find everything they needed from websites to branding and marketing strategies, but being honest we underestimated the power of design.
Nowadays we run three departments that work together to provide our clients with solutions to achieve their goals, and guess what's needed in every department? A designer. For our software development, we have a skilled UI designer, for our design department we have a branding specialist and for marketing, we have a social media designer. They are the key members to achieve the goals of almost every project and overall help us provide our clients with their ideal solutions.
If you want us to review your business and craft your formula for digital success contact us here or if you just want more tips, tricks, and freebies for now subscribe to our newsletter.