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Social Media 101 — Part 1

Nowadays, social media is a prime opportunity to reach new prospects for your brand, and the best part? People use them while making purchase decisions.

But if you are not familiar with social media platforms, they might be a little scary, but don't worry, we got you; here is our social media 101 guide for businesses (Part 1).

Why do I need social media for my business?

Social media increases brand awareness.

Have you ever thought, "oh, I recognize this product" while browsing social media? That's because a brand is doing a good job! Social media helps your followers identify your brand and encourages them to share it, leading more people to see your profiles increasing brand awareness.

Brand awareness = more opportunities to have leads that might convert to sales.

What platforms are ideal for my business?

You can use as many platforms as you want, but we recommend working only on the ones that will actually help your brand grow, and how will you know which ones are ideal? Here are some tips:

  • Go where your target is. It might be counterproductive to invest time and effort in creating content for a platform where your potential clients are not active. We recommend investing in market target research or doing a small one yourself; in that way, you'll know where to post.

  • Check your resources. Platforms like Youtube and TikTok work great for some target markets, but if you don't have the resources to create quality content for those platforms you might be better looking for different platforms where your content will perform better.

  • Use platforms that will make you stay consistent. Let's be honest, whether you have all the resources possible, but you don't like TikTok, will you be consistent posting and engaging on the platform? Probably not. If you are managing your social media by yourself, we recommend you to focus on a platform that you are passionate about that also has the majority of your target and if you want to expand your platform's reach with a help of a professional contact us, we'll love to get to know your brand and see how can we help you achieve your goals.

Now that you know the basics of social media start working on your brand's profiles and wait for part 2 where we'll teach you about organic growth and ads.

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