Is 2022 the year you promised to be more constant with your business content on social media? Well, if you don't have a strategy yet, here we are sharing our tips for you to work smarter and not just harder.
Focus on pillar content. Basically, pillar content is a large piece of information on a specific topic that you can turn into smaller pieces to feed your platforms. By having content pillars, you can easily break that topic into blog posts, infographics, videos, emails, social media updates and attract different kinds of buyers through various platforms.
Diversify your content strategy. Your content strategy is already one of the key pieces for attracting and engaging customers through the buyer's journey. Still, audiences consume different formats according to their active platform (for example, on TikTok, people want short videos, but on Instagram, they might prefer a carousel). That doesn't mean that all the efforts you put into a piece of content are not helpful. On the contrary, turn them into different formats and use them across your platforms.
Try evergreen content. Evergreen content remains relevant regardless of the season or the time frame, but just a reminder, it doesn't always perform as well as season content, but it can be reposted in a month, year, or even decades to come. A great content strategy seeks the balance of seasonal and evergreen content.
We can help you create and execute a complete strategy for your business for 2022, click here if you can to schedule a FREE call with one of our managing partners and discuss your needs.