Project — StudioMX: BIM Ninjas


Rebranding, Website and Marketing by Odin Labs, 2021.

Rebranding for StudioMX. Odin Labs 2021.


StudioMX is a team of highly talented professionals in the BIM VDC and rendering industry.


They approached us to make a new website that showed their evolution as a team and displayed some of their remarkable projects.


After a few meetings, we agreed that StudioMX branding no longer demonstrated what they are, precisely their distinctive teamwork culture. They were also aware of the inconsistency, so it was decided to do a total rebranding; so, we collaborated hand in hand for several months to visually consolidate the brand.




For us, it was the first project in which we rebranded. We usually start from scratch with our clients. It was a challenge from which we learned a lot, and we thank StudioMX for the opportunity.



As you can see in the comparative image, StudioMX had a logo that only communicated the business’s name. Hence, our goal was to generate a proposal that showed personality, could be timeless and fresh, and if we could rearrange elements for future applications, it was a plus.


That’s when we started conceptualizing the branding, focusing on two specific elements, how they work on their projects and how the team at StudioMx works as one. Both essential elements to communicate to their target audience. We must mention that during the experimental part of our design process, we simultaneously worked on an analysis that helped determine the target audience for StudioMX, so we had some exciting cues to work with.


The isotype is the reflection of these two concepts. The walls simulate a path or process and simultaneously create the shape of an “S” that stands for Studio.

We wanted to build an image that was recognizable in the industry, a shape that would be simple to interpret by their target audience and very easy to remember.


We wanted to build an image that was recognizable in the industry, a shape that would be simple to interpret by their target audience and very easy to remember.



Working with Odin Labs on our new website was a fun and efficient process. The Odin Labs team took time to understand the StudioMX Team and its customers, which ultimately helped represent us and reach out to potential clients. The collaboration and communication made it a streamlined and enjoyable experience. Thank you, Odin Labs!

Jason Dunlop, Team Assistant



Overall, we are delighted with the results and appreciate that the team at StudioMX, doing this project, was such a light and enjoyable ride.


StudioMX Contact

Instagram @studiomxpro

www.studiomx.pro